Saturday, December 16, 2006
Heinz Japan: Three years and counting food donor to Second Harvest Japan
It was the summer of 2003. On his way home, Paul Mori, a director of Heinz Japan Ltd., saw the words “Food Bank” on a van parked on the side of the road. An Internet search at home led him to the web site for Food Bank Japan (Second Harvest Japan’s name until late 2004), through which he would later contact Executive Director Charles McJilton.
“In my country, America, it’s the norm for big food companies to cooperate with food banks. I had been wondering why such activities didn’t exist in Japan, and I just happened to see the van,” explains Paul. He quickly brought the matter up with management and Heinz Japan decided to start donating excess inventory.
Although the company is best known for its familiar bottles of ketchup and specialty cooking products like its demi-glace sauce, the monthly average of 350 kg of food products Heinz Japan has been donating to Second Harvest Japan includes a wide variety of soups and soup bases, curry, and even frozen products.
“As an example of our situation, we need to provide products to our clients with a certain number of days remaining before expiration, so we have to dispose of items that are still perfectly edible, but are not saleable. Making food with the goal that people will enjoy it only to have that food thrown away is the most painful thing for someone working in a food company,” says Heinz Japan Chairman, President, and CEO Sergio Sousa. The food that used to go to waste now helps people who need it. On top of that, because the company saves on the cost of storage and disposal, “Everyone ends up happy.”
Sousa, who spent a long time working in several countries in Africa, feels deep concern for the problems of food security. Recently, he volunteered with Second Harvest Japan, helping to deliver vegetables, juice, and other items to a children’s care facility. For the future, Sousa would like to set up a program through which all Heinz Japan employees could volunteer once a month.
Heinz Japan Chairman, President, and CEO Sergio Sousa volunteers with 2HJ Resource Coordinator, Yusuke Wada
“In Portugal, where I come from, food banking is very active, as in America. The tax system and the corporate system support the volunteer organizations; the result is two meals per day on the tables of 220,000 people—365 days a year,” says Sousa. “In this, Portugal far exceeds Japan. While Japan rushes to extend a helping hand when a disaster happens overseas, aren’t the problems of the needy here within the country going unnoticed?”
From a happenstance encounter with a parked Second Harvest Japan vehicle to a firm relationship based upon commitment with action, Heinz Japan has demonstrated that food need not go to waste and that you, the individual, and you the company can make all the difference and thereby make this a better world.
Writer: Etsuko Ohara
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