Wednesday, July 09, 2008

Book on Second Harvest Japan to go on sale July 18, 2008

On July 18, 2008, a book on Second Harvest Japan titled The Challenge of Food Banking: Between Poverty and Plenty, written by Etsuko Ohara, will be published by Iwanami Shoten.

This is the first book to cover food banking from its birth in America to the stage it has reached today in Japan.
Making something that’s “not quite perfect” useful to society. This new angle reveals wealth and strength that give insights into every aspect of our own lives.

What is food banking?

Perfectly edible food is thrown away in large amounts every day. A label might be crooked, or a box might be dented. “Not quite perfect” means not saleable; just one imperfection is enough. At the same time, in the supposedly affluent country of Japan, many people have trouble affording the food they need.

Taking food that would otherwise have been thrown away and redirecting it to those who need it: this is the work of a food bank. Food companies reduce their disposal costs while people in need save on grocery bills. This unique system provides a new social service that benefits everyone by transforming “what a waste” into “thank you.” Food banking has entered the public limelight, and efforts are under way to spread the activity throughout Japan.

A little thing, something you can do. A lot of those little things put together can add up to a power that changes society. This book is offered with a hope that each person who reads it will be inspired to take a fresh look at how they eat and live, even just a little.

Price: 1,900 yen (plus tax)

Details
Language: Japanese
Length: 200 pages

Orders
Please order at your local bookshop, or contact:
Iwanami Shoten Book Order Section (Shipping costs will apply)
Phone: 049-287-5742 (Monday-Friday 9:00-17:00)

Link to News story »

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